Bert is an experienced Industry Executive and Innovation Leader. He has led several
transformational innovation projects in the healthcare domain; always with the goal to bring
efficiencies to clinical research and optimize the patient experience, making full use of the
potential technology holds.
Bert is an international industry expert in Clinical Research and Digital Health. He graduated
in Biomedicine with a PhD in Medicine from Utrecht University in the Netherlands. He held
senior management positions in Clinical Operations, Quality Assurance, and IT at several
large pharmaceutical companies. In the last 10 years he set his focus on patient-centricity and
digital medicine, designing ethical solutions based on robust science to optimize the patient
experience. He augmented this with digital health technologies, including developing
solutions for disease characterization and remote monitoring.
Bert is an entrepreneur, one of the co-founders of DEEP Measures Oy, a Helsinki, Finland-
based health-tech company that provides a collaborative ecosystem platform for developing,
validating, and deploying sensor-based digital health measures (digital biomarkers) in
pharmaceutical clinical trials. In 2024 he setup his own digital health consultancy company
with clients ranging from large-cap pharma to startups/scaleups and non-profit organizations.
He is a systems-thinker who realized digital health solutions can have significant
environmental impact with excessive volumes of e-waste. This led to the formation of an EU-
funded cross-industry consortium to drive circularity into clinical research and healthcare,
through the DiCE program.
bhartog@hdhc.nl
https://www.linkedin.com/in/berthartog/